You searched for: ""

The results has been filter on Tags containing Psychometrics.
ANA has found 2 results for you, in 424 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Magazines

Revue Française du Marketing (Décembre 2015)

Ce dernier numéro de l'année fait la part belle à deux articles consacrés à la créationde nouvelles échelles de mesure. Parce que il n'est pas de vérité scientifique sur unphénomène sans une mesure de ses causes, de...

Catalogue: ADETEM: Revue Française du Marketing
Author: ADETEM
Company: ADETEM
December 1, 2015
×

Citation

, A. (2015a, December 01). Revue Française du Marketing (Décembre 2015). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/revue-fran-aise-du-marketing-d-cembre-2015-


Research papers

NSS: Pricesensitivity-meter (PSM)

In this paper we present a new technique for the measurement of price-perception in surveys. The technique is partly based on earlier research in this field but incorporates important new features. The approach is essentially psychometric. The...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Peter H. van Westendorp
September 1, 1976
×

Citation

van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-